The challenge

Espiritual Siempre is a Christian ministry that needed a clear, recognizable identity with symbolic weight. The brand had to communicate faith, global reach, and permanence, working in both printed materials and social media.

The solution

A logo was designed in a circular seal format with arched typography — a format that evokes authority and institutional tradition — combined with the ministry's three central symbols: the peace dove (Holy Spirit), the cross (Christian faith), and the globe (worldwide reach). The electric blue of the globe contrasts with the sobriety of black and the gold of the sun, creating an identity with its own character.

Tools and technologies