The challenge

A medical practice needs to convey two things simultaneously: technical professionalism and human warmth. Dr. Ivan Master needed an identity that worked across all his materials — from uniforms to referral cards — without losing coherence.

The solution

A complete brand guide was developed with a primary logo and variants, a color palette with exact values for print and digital, primary and secondary typefaces, and application examples for stationery, signage, and consultation materials.

Tools and technologies