The challenge

Beach and Places needed an identity that captured the essence of Caribbean tourism: sun, sea, unique destinations, and the thrill of discovering new places. The brand had to work in social media and digital materials with a single visual hit.

The solution

A circular logo was designed integrating a palm tree, an island with a sunset, and the ocean, all in a tropical palette of turquoise and teal. The script typography with shadow adds warmth and evokes freedom, while the location pin reinforces the connection to real destinations. The result is a brand that works as a social media avatar without losing legibility.

Tools and technologies