Brand Identity · Social Campaign
Barbie Activist
Visual identity for a social campaign. Palette, typography, and complete graphic system.
2023
Project year
Campaign
Type
Social
Category
The concept
Barbie Activist began as a branding exercise with social positioning. The core idea: show that a consumer identity can be repositioned with purpose without losing its visual essence. The result is a graphic system that balances the iconic with the conscious.
The visual development
The base brand's signature color energy was kept, but typographic and graphic elements were introduced that communicate activism, diversity, and purpose. The system includes a palette, editorial typography, iconography, and social media templates.
Tools and technologies
Adobe Illustrator
Adobe Photoshop
Does your brand need to reposition itself?
I work with brands that want to communicate more than a product.