About

Erick Hernández Arias

Full-stack web developer and digital consultant with 18+ years of experience building web products from Santo Domingo, Dominican Republic — for businesses in RD, Puerto Rico and the United States.

I started as a graphic designer in 2007, moved into web development in 2010, and have been integrating AI into business processes since 2023. Today I work as the single technical point of contact for mid-size businesses — from initial diagnosis through production launch.

My focus is on businesses that need real results: more leads, faster processes, and digital infrastructure that actually works. I don't do generic templates or off-the-shelf solutions — every project is built on the client's real data, real experience, and real goals.

I'm the creator of the SEOP IA™ framework — a methodology that combines technical SEO with Generative Engine Optimization (GEO) so businesses appear not just in Google, but also in ChatGPT, Claude, Perplexity and other AI-powered search tools.

Career timeline

• 2007
  Started as graphic designer

  Brand identity, editorial design and print for clients in Santo Domingo. Adobe Creative Suite.

• 2010
  Moved into web development

  First web projects — HTML, CSS, PHP. Built first custom e-commerce solutions for Dominican businesses.

• 2015
  Full-stack development & Shopify

  Python/Flask, Django, React. Started building Shopify stores for businesses in RD and PR.

• 2020
  Technical SEO specialist

  Deep focus on technical SEO, Core Web Vitals, structured data and local SEO for Latin American markets.

• 2023
  AI integrations & GEO

  Built custom AI systems for business automation. Created SEOP IA™ for visibility in generative AI tools. Integrated Claude, Gemini and Groq APIs into client workflows.

Technologies

Frequently asked questions

Do you work with clients outside the Dominican Republic?

Yes. I work 100% remotely with businesses in the United States and Puerto Rico. Communication via WhatsApp, email and video call. Time zone: EST (UTC-4).

What makes you different from a web agency?

You deal with one person from start to finish — no account managers or hand-offs. I take on fewer projects at a time so each one gets real attention. Decisions are made in hours, not weeks.

What is SEOP IA™?

A content and technical optimization methodology I developed that combines classical SEO (Google rankings) with GEO — optimizing so AI assistants like ChatGPT, Claude and Perplexity cite your business when users ask about your services.

What industries have you worked with?

Tourism, manufacturing, logistics, retail, professional services, real estate, food and beverage, and technology startups — primarily in the Dominican Republic, Puerto Rico and the United States.